-
Interesting paradox of happiness: we seek to control our lives, but the unfamiliar and the unexpected are important sources of happiness.
-
RT @danmartell: Working at a startup is an opportunity, not a job.
-
Shared 2012-05-19.
-
Looking for a nice way to create an infographic? Try http://t.co/3CR2mzY1
-
RT @mcgarrybowen: Pin more, buy more, spend more: proof Pinterest is driving sales (via @fastcompany): http://t.co/ECXORH02
-
RT @malcolmvenable: Meanwhile, can we talk about all the great outfits happening at #Planningness? These are the best dressed nerds aliv ...
-
Awesome peeps I met @Planningness: @marklewis_sf @CultrDig @asnitow @CultureBrain @danielberkal @amandakrue @balindsieber @clarissakh #ff
-
Checked in at Viceroy Santa Monica
-
Living is about human connection, not digital experiences. Make digital the means, not an end. #positivechange #planningness
-
The internet is for people. It's not about mass information it's about mass synchcronization. #positivechange #planningness
-
I just became the mayor of Planning-ness 2012 on @foursquare! http://t.co/eS9zvMO6
-
Checked in at Planning-ness 2012
-
Checked in at Hotel Shangri La Rooftop Bar
-
Curious how the internet of things is creating #positivechange? Check out fitbit, nest thermostat, and air quality egg. #planningness
-
Only expectation beating experiences generate brand love. Let's move from messages to services. #positivechange #planningness
-
Creative briefs are made for messaging, but people want inventions to engage with, not another piece of content to gawk at. #planningness
-
"Path to meaningful work & happiness: good work that adds value to society and makes you money." #positivechange #planningness
-
"Let's study Gross Domestic Happiness, not Gross Domestic Product." #positivechange #planningness
-
Here at #planningness to get excited and make things! (@ Planning-ness 2012) [pic]: http://t.co/zTSSIKgb
-
Checked in at Planning-ness 2012
-
Checked in at Hotel Shangri La Rooftop Bar
-
Checked in at dw+h
- Ads (64)
- Advertising and Society (27)
- Brand Innovation (10)
- Class Work (12)
- Consumer Motivation (12)
- Creative Technology (22)
- Culture (26)
- Industry (25)
- Media (12)
- Networking (9)
- Personal (16)
- Rants (17)
- Research (3)
- Strategic Planning (11)
Falling AR Angels
Lynx in the UK has a great ambient augmented reality experience that fits nicely with their “Falling Angels” campaign. It’s a simple, well executed idea. I’m impressed.
3D Projection Mapping Brings Car to Life
Since starting my blog in 2009 I have grown more discerning when it comes to posting “cool” ads. Just like with consumers, ads today have to be innovative or possess something truly interesting to impress. This ad for the Hyundai Accent doesn’t disappoint. It uses 3D projection mapping, a type of augmented reality, that has been in use for a few years. What takes the Accent ad over the edge is its combination of projection mapping and physical demonstration of the vehicle. Check out other 3D projections here.
Brand + Cause + Tech = Brilliance
Ben & Jerry’s is a brand known for engaging in the cultural zeitgeist. Their latest work uses Twitter to promote the Fair Trade movement which fights for fair prices to be paid to producers in developing countries. The campaign is simple, rarely do you use all 140 characters Twitter affords you, so instead of leaving those extra characters on the table, Ben & Jerry’s wants you to use them to promote Fair Trade leading up to Fair Trade day on May 14th. The parallelism of the campaign to the cause is spot on and it’s fitting with the progressiveness of the brand. I love the potential this social campaign has to go viral, I just hope it doesn’t get spammy.
Learn more at www.fairtweets.com or search #FairTweets on Twitter.